Senior-level tech, without the agency invoice.
Enterprise-grade experience. One person. No account manager. No markup.
I'm Aaron: developer, architect, and the person who kept event pipelines running across 300M+ Samsung SmartThings devices. Now I build software and systems for small businesses who need things to actually work, not just look good in a deck. One person. AI in the toolkit. Faster and cheaper than a team.
Four ways I help. Pick the one that sounds like your week.
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Build it
Custom software, integrations, and internal tools. If your team has a recurring process that feels like it should already be automated, it probably should be.
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Fix it
Inherited a codebase? Vendor ghosted you mid-project? Stack that's technically working but about to fall over? This is the call to make.
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Accelerate it
AI strategy and implementation for businesses that know AI is relevant but don't know where to start. Practical, not theoretical.
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Consult on it
Technical reviews, architecture guidance, and "should we actually build this?" conversations. Flat-rate, no retainer. Real answers before you commit to anything.
Things I've learned, things I've shipped, and things I probably shouldn't say at a sprint planning meeting.
All WritingThe Accidental Manager
Promote your best engineer into management with no training and you don't lose a manager when it goes wrong. You lose the team. The tax most companies pay every quarter and never see on a balance sheet.
The McDonald's Drive-Thru Cheater and the Four Types of People
A McDonald's drive-thru with an unenforced merge rule turns out to be a small daily experiment in cooperation. The four types of drivers it produces are the same four people on every engineering team.
Adequacy looks like success
Recruiters get graded on the candidates they hire. Nobody tracks the ones they reject. The system is designed to never know if it's wrong.
What past clients actually said.
"We had a half-finished build and a vendor who stopped returning emails. Aaron picked it up, shipped the remaining 30% in two weeks, and still came in under the original quote."
Past client
SaaS operator
"Asked for a simple integration. Got back working software, a clear write-up of what could go wrong, and an honest answer on what wasn't worth building. First time I've gotten all three."
Past client
Agency owner
"The refactor we kept putting off turned into a one-week engagement. No drama, no scope creep, no account manager emailing me weekly about 'alignment.'"
Operations lead
30-person logistics company